to the Blog

A well-maintained blog can be a game-changer. It’s not just a platform for sharing updates; it’s a powerful tool for building brand authority, engaging with your audience, and driving traffic to your website. However, managing a successful blog takes time, effort, and expertise. This is where Executive Lulu’s blogging management services come in. With Executive […]

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In today’s fast-paced world, time is a precious commodity. As creative entrepreneurs, we understand the importance of maximizing every minute to ensure our businesses thrive. That’s why we’ve put together some of our best time-saving tips to help you stay productive and focused on what matters most. Automate Your Business: One of the best ways […]

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Hello, fellow creatives! We are thrilled to announce the launch of our upgraded Pinterest Strategy Guide, designed to help you take your Pinterest game to new heights. After all, staying ahead in the world of social media means evolving with the platforms – and Pinterest is no exception! While some of the core principles remain […]

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Digital marketing and social media are game-changers for businesses. Platforms like Pinterest and Instagram offer unparalleled opportunities to showcase your brand, engage with your audience, and drive sales. However, mastering these platforms takes time, expertise, and strategy. That’s where a social media manager can make all the difference. At Executive Lulu, we understand the challenges […]

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Welcome to the world of creative entrepreneurship, where every idea is a masterpiece in the making. As a creative entrepreneur, you pour your heart and soul into your work, but managing the business side of things can often be overwhelming. That’s where Executive Lulu comes in. Our virtual assistant services are tailored to meet the […]

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As a busy entrepreneur, you understand the value of time. That’s why hiring a virtual assistant can be a game-changer for your business. But with so many options out there, how do you ensure you find the right fit? Here are the key questions to ask when interviewing potential virtual assistants: What is Your Experience? […]

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Whether it’s starting your own business or expanding your clientele, here are some pros and cons of collaborating with different types of clients. First the pros, it’s great to get to know different cultures, backgrounds, lifestyles, and personalities. Not to mention, the inspiration you can acquire while working them. If you are like me and […]

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It seems like working from home is increasing every year. It has grown so much, that many who step into it believe it’s going to be simple. The truth is, not so much. However, I’m also not saying that it’s difficult either. The truth is this: if you have a lot of work to do […]

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I’ve been using Honeybook for over a year now. As a small business owner who works from home providing services for administrative and social media management, it was clear from the beginning I needed to have a project/management system in place. Before we begin our decent on why you should start with Honeybook, here’s a […]

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The beginning of the month I finally had my first branding photoshoot. I will admit I was nervous. I never liked attention. To this day I still hate having me be the focus of something. I mean, I was so thrilled and felt relief when I realized my husband and I would be able to […]

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I’m Luisa. But you can call me Lulu.


Executive Assistant and Pinterest Manager with 12+ years of experience.

You started your business to have the power of freedom to not feel trapped in a 9-5 or where your hard work and vision could easily be passed over. But when you’re juggling taking on administration, systems, client management, and visibility... The walls of a 9-5 can slowly start to feel like they’re closing in.

Especially when you’re a creative entrepreneur with big dreams.

Instead of clocking in extra time and energy to your business, I’ll help you get that time back to spend however you’d like. Whether that’s putting that back into networking, creating, or taking more time to spend with your loved ones. You deserve the time, money, and freedom that comes with owning your own business. Our work supports you in acquiring and obtaining all three.

"Before Lulu, I would cringe at the thought of checking my email. I was always feeling that ‘email dread’ every time I went in there, thinking that the only thing that would be waiting for me was upset clients and complete utter chaos. I was literally crying when I finally decided I needed her in my life. I can’t believe it took so long to reach out to her, because within a week, she had completely wrangled my chaotic inbox, and made it a manageable task. She set up a system for me, that I still use today, where I can easily organize all my incoming inquiries, current clients, and other emails that require my attention."

- Cara Jo Knapp @Knappdesignco

"Before hiring Lulu, I knew that I needed to be utilizing Pinterest for my wedding stationery business, but with so much client work, I couldn't seem to find time to devote to it. Lulu got my boards organized, gave me actionable tasks to optimize my Pinterest page and boards, and handled the daily pinning for me. As a solo business owner, it is an amazing feeling to know that someone else is working on another branch of your business while you're off designing! Lulu also created several custom pins for me each month which have turned out to be my most pinned graphics! So thankful for her help!"

Ellen Davis @Ellen.davis.creative 

“After working with Lulu I was so relieved. Lulu‘s process is so simple. I upload photos for her to use on Google Drive which we both have access to and she posts from there! My rankings on Google have increased because of my traffic from Pinterest! I’ve had many inquiries from Pinterest and now if I search something like venue illustration on Pinterest, my work pops up! It’s crazy! I recommend Lulu to all of my peers. If you’re struggling managing at all, it’s okay to outsource, and Lulu works with you to ensure your brand is communicated beautifully across all platforms.”

- Kelly from Suite Scape Design

“Lulu was very professional, she knew exactly what questions to ask to really draw me out! She also was really great at sharing her knowledge about social media and how I can successfully use Pinterest to help my business grow. She’s a wonderful person to work with.”

- Kaylee Sifuentes @loves.esthetics

“This is a perfect guidebook for beginner Pinterest users. Lulu helps us understand that Pinterest isn’t a platform to be afraid of and what we post doesn’t need to be complicated in order to be successful. I especially like how Lulu manages to infuse her cheerful personality into this guidebook; it feels like she’s talking directly to the reader! She is clearly passionate and knowledgeable about using Pinterest to grow your business and her reassuring and encouraging tone throughout makes this guide easy and fun to read. It doesn’t take long to read, and you won’t need to spend hours scratching the internet for answers to basic questions because Lulu’s got you covered.” 

- Jess, The Rosy Redhead

“Luisa has been nothing but patient and knowledgeable. She is confident in her expertise and it shows in her personality and professionalism.”

- Hair & Makeup by Trisha

Client Love
Client Love

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